Founder Story

In 2019, our co-founder, Bushra E Anjum, found herself in a tough spot while at Jamuna Future Park. Amidst her busy day, her period caught her off guard, but the search for mere period supplies turned into a futile quest. It was a stark realization of the unspoken challenges surrounding healthcare emergencies and hygiene care in Bangladesh. 

With no options in sight, she embarked on a 4-kilometer journey to her mother-in-law’s house in Bashundhara, desperate for essential hygiene products. But what if even that had not been an option? It was this moment of vulnerability that ignited a spark within her, prompting her to envision a better solution for all facing similar emergencies.